Remember the awkwardness when it came to your first ‘S-talk?’ Whether you were doing the talking or the listening, chances are discussing the birds and the bees was a bit uncomfortable. But it was necessary and helpful.

Fast forward to the present and it’s time to have another S-talk with your loved ones – this one is about stroke. Your first S-talk saved you from making bad decisions. This S-talk can save your life ─ or the life of someone you love.

Here’s why – too many Albertans don’t know that it’s crucial to call 9-1-1 immediately after stroke symptoms appear. And two-thirds of Albertans arrive at hospital too late for treatments that can prevent damage, reduce disability and save lives.

That’s why the Heart and Stroke Foundation has launched the S-talk campaign. We want every Albertan to talk to their parents, families and friends about stroke warning signs and the need to seek treatment – quickly.

How quickly? For every minute of delay in treating a stroke, the average patient loses almost two million brain cells. The good news is stroke can be treated if caught early – within 3½ hours from the onset of symptoms.

So protect the ones you love by having a talk about stroke. Help them know the signs and to call 9-1-1 if it happens. At heartandstroke.ca/stroke you’ll find out more about the S-talk and retro-inspired eCards to help get the conversation started with the people you love.

Donna Hastings

CEO, Heart and Stroke Foundation, Alberta