Ten Thousand Villages and Habitat for Humanity have started a partnership that will continue through until the end of the year.
“This is a great way for people to learn about us and be reminded about the great work Habitat is doing in our community,” said Leslie Jodoin, manager of Ten Thousand Villages in Red Deer.
The campaign was started to raise awareness and funds through a series of in-store events and online promotions.
The goal is to make people more aware and raise support for the human right to decent, affordable housing and for fair trade relationships around the world.
“We are very excited to embark on this new partnership with Ten Thousand Villages,” said Nicole Hrinco, national manager of Corporate Partnerships at Habitat for Humanity Canada.
The partnership began in March with the ‘Everybody Needs a Home’ campaign when $10 from the sale of every Habitat promotion birdhouse was donated to Habitat for Humanity.
“The artisans who made the birdhouse for the first portion of the campaign will benefit from this partnership,” said Jodoin.
The upcoming event from April 25 – May 8 is expected to draw even more excitement.
Twenty per cent of all purchases made at Ten Thousand Villages Canada using fundraiser coupons or by mentioning the fundraiser will go to Habitat for Humanity Canada’s local incentives.
The coupons mentioned will be available online on both organizations’ web sites, facebook pages, and through e-communications and newsletters.
“This is the first time we have partnered with any other non-profit. This is a great partnership because we have similar mission statements and we both believe that everyone deserves a home,” said Jodoin.
In the fall, the final event of the campaign, called ‘Home is Where the Heart Is’, will involve the selling of special edition stones with $1 from each going to Habitat for Humanity.
These palm-sized, heart shaped stones have the words Home or Maison on them and are meant to be reminders of the importance of house and home and of fair trade.
“Habitat for Humanity works in 20 of the same countries we have artisans in,” said Jodoin.
She added they are not sure how much money will be raised but they can assure that the money raised will be used as proficiently as possible to give people a home to live in.
“Ten Thousand Villages is honoured to raise awareness for Habitat for Humanity and this is a fund raiser for them.”
For more information visit www.habitat.ca or www.TenThousandVillages.ca.
kpalardy@reddeerexpress.com
